There are many uses for data visualizations in marketing, from making presentations and brochures more impactful to designing websites that boost conversion rates and drive traffic to your site. Read on to discover 5 strategies for data visualization that will boost your marketing campaign, courtesy of the experts at COW-ORK.

But First… What Is Data Visualization?

Simply put, data visualization is the graphic representation of data. It involves producing images that communicate relationships between sets of data. When data is presented in a visual format, it can be easier to see patterns and trends. This, in turn, can help you to make better decisions about your marketing campaign.

Why Use Data Visualization in Marketing?

There are many benefits to using data visualization in marketing. It can help you to make sense of large amounts of data. It can be difficult to understand complex data sets when they are presented in a table or spreadsheet. However, when they are visualized, it can be much easier to see patterns and trends.

Data visualization can help you to communicate your findings to others. When you present data in a visual format, it is easier for other people to understand. This can be helpful when you are trying to persuade others to support your marketing campaign.

Next, let’s explore how you can use data visualization to boost your marketing campaign.

Create Compelling Content for Marketing

One of the most important things to keep in mind when designing your marketing content is that you need to be able to tell a story. The best way for your content to connect with people is by telling them how it relates to their lives and what they can do with it.

Build a Brand with Data Visualization

Data visualizations are a key component of any marketing strategy because they highlight your brand in an effective way. There are many ways to use data visualization as part of your marketing plan, but one that stands out is building a brand image with it. Marketing your brand means creating a recognizable identity for your business.

To aid you in this, consider using a banner template. With this helpful tool, you can quickly and effortlessly create a banner complete with your choice of colors, logos, images, and more. That banner will continue to work in the background, much like a sign along a freeway, generating additional interest in and awareness of your business. 

Show People Who You’re Marketing To

It’s important to show who you’re marketing to in data visualization. If your company is trying to promote a specific product, like a new phone charger, you can use data visualization to show which demographic is most likely to be interested in the charger and why. 

This helps you not only better understand who your target audience is but it also helps encourage them. Show people who you’re marketing to by using data visualizations that are easy for your audience to understand and read.

Use Data Visualization to Find Out What Works

A lot of people in marketing end up wasting time and resources on what doesn’t work, which is why many marketers employ data visualization to figure out what does. Data visualizations help you analyze your data more accurately and understand what’s working and what isn’t. 

Create a Marketing Strategy Based on the Data

Visualization Another use for data visualization is to create a marketing strategy. When you have a strategy in place, you can use data visualizations to present it visually. This will help your audience remember the key points of your strategy and make it more effective.


Without a doubt, data visualization is one of the most vital components of marketing. A single chart or graph can potentially make your marketing goals more memorable and create a clearer picture for your audience. Understanding data visualization will allow you to greatly boost the effectiveness of your marketing and ensure the health and longevity of your business.

COW-ORK is an innovative company that transforms restaurants, hotels and other hospitality venues into an all-access network of working and meeting spaces, allowing freelancers, home-workers, flexible employees and students to work in shared spaces at an affordable price. Check out our pricing to get started!